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I noticed Broste Copenhagen at Ambiente fair, in Frankfurt, in 2023, and I wanted to learn more about their brand. Kristina Dam – Brand & Design Director at Broste Copenhagen answered our questions about their brand and the experience of working in a creative industry.

Kristina Dam – Brand & Design Director at Broste Copenhagen

1. In 1955, Broste Copenhagen was founder in Copenhagen, today “the Broste interiors are sold worldwide and 95% of all our products are designed in-house by our handpicked design team” how was the creative journey from your point of view? What’s the biggest challenge Broste Copenhagen had to face so far?

The transition from design pickers to design creators. For many years Broste Copenhagen found products for the collections and didn’t design in-house.  There is a huge difference between hand-picked products from China & India to designing and creating whole collections from scratch. At the same time, we lowered the number of products introduced each season. This was done to have a more efficient flow of designs and stay focused on the creating process. By reducing the number of new designs, we ensure that the collections match each other, making the designs relevant for many years. That is more sustainable than introducing many new products that might be a trend for a season or two.

 2. How did the pandemic change the consumer appetite for designers’ products?

The pandemic turned out to be a significant asset for our industry. Customers were at home and wanted to put effort and invest in their home interior.

 3. What is Broste Copenhagen’s proudest moment?

We are proud to have existed for many years. And we are very proud of the transition from a brand focusing on candles to a brand that today is a household brand for tableware and interior designed by our in-house design team. When we introduced our new identity in 2022, we got a new tagline, “Home is where the B is” – this new tagline underlines that we offer people interior and accessories that make it easy to create atmosphere, intimacy and presence. Our designs turn a house into a home.

4. Do you have a favorite story related to international fairs, a story that you want to share with our audience?

It was a big success when we introduced our new identity at Maison & Objet in September 2022. The colours, the new designs, and the strong identity received positive feedback, and customers that hadn’t been a part of the Broste Copenhagen journey for years were eager to join the journey again.

5. We discovered your brand at Ambiente. How did you find a fair experience? How do you prepare for international fairs?

We are always keen to be a part of the fairs and especially to talk to our beloved customers – we love to meet people and get their spontaneous feedback on our collections.

6. Broste is “synonymous with easy living essentials, the well-wrought tableware, handcrafted vases, mouthblown glass, bespoke candles and colourful textiles”. How do you manage to remain a flagship company?

We keep focusing on being on trend and searching for new materials and trends worldwide. Our design team go on inspirational trips and visits our productions. Soon we are attending the Milan Design Week. Besides, we are true to our core values and want to be the best choice when people need new tableware, vases, textiles, etc. The icing on the cake and what makes a home cosy and alive is evident with Broste Copenhagen.

7. What are the steps in creating a new collection? What are the trends from your spring/summer catalogues 2023?

We search trends for a long time before creating the Collection – we visit productions to see possibilities and material options. Then we start designing after analyzing our collections and sales. The trend for the SS23 Collection is a bright colour scheme with different shades of green. We aim to create a cosy summer feeling with references to the past with our new outdoor furniture series, Eden and the new baskets like “Lykke” in an excellent combination of jute and green/blue colours. We got stripes on our glasses and textiles for the outdoors, and in many ways, the season oozes a graphic touch and traditional patterns combined with new bright shapes.

8. From your point of view how can we have a minimalistic décor without throwing away most of our decoration?

You don’t have to throw it away if you collect many more minor things and place them together in a tableau in your home.

9. And what advice can you give to someone wanting to start a creative business?

Be aware of all the rules for the product line you want to start – it is hard work and costs a lot to create an interior brand. Find your DNA and design language to stay distinct.

10. “Sometimes it’s the minor details that create the greatest impact”, what are the details that have an impact on Broste Copenhagen’s buyers?

We are very keen on quality vs price, and we aim for excellent quality and a high design language. We are on trend and want to be the best choice for your home.

11. „Broste Copenhagen is cosy, contemporary, and accommodating design that invites you to enjoy small routines like they were special occasions” what products do you recommend for working from home?

I recommend buying a nice desk you enjoy looking at in your home. And some storage boxes – we got the Tully toolbox which is nice for all your desk accessories. Besides that, the Iro planner for the wall to keep track. It is essential to place your workspace in your home where you enjoy the light and have a nice view.

12. How do you see the Future of work with Broste Copenhagen design?

We are working on some new tableware in collaboration with an external designer, which I am looking forward to releasing with our SS24 collection. Since this is our core business, we will focus on everything around the table.

13. What does the future hold for Broste Copenhagen?

We will develop lovely designs that create a home feeling and keep your home up to date with trends combined with a graphic and Scandinavian touch. We are looking into new fairs; our show in London in June and Maison & Objet in September.

The photos are from Broste Copenhagen’s database, they and published with their knowlegde.