At the Cluster London jewelry showcase, I had the privilege of recognizing the exceptional vision of three talented designers, awarding them with Atelierul Magazine „The Iconic Ones Award”, for their innovative contribution and artistic expression in the field of jewelry design.
In order to present their awesome creations, we give them an active platform in Revista Atelierul to promote and display their ideas and products. The award recipients have the opportunity to be featured in an interview with Revista Atelierul, which provide them with valuable exposure and visibility through our social media channels. In the interview with Julie Kleom, we delved into the brand inspiration for the eye-catching statement pieces that first drew my attention. We discussed the design process, the unique used materials, and how the brand aims to empower individuals through bold jewelry that tells a story.
1. Who is Julie Kleom? Can you tell me a couple of words about yourself?
Julie Kleom is a fusion of a stylist and an experimental Jewelry artist. I received a classical art education in Ukraine and graduated from a styling school in Paris. In Paris, I also won the Silver Prize in Makeup and Style at the World Championships “Mondial Coiffure Beauté”. Following that, I worked as a stylist in the fashion world, signing a contract with L’Officiel Ukraine and collaborating with Forbes, Vogue, Elle, fashion brands, and celebrities. My name is associated with avant-garde storytelling, emotional metaphors, and artful symbols.
2. How did you start your creative business as a jewelry creator?
I entered the jewelry industry by chance — it all began with art projects for jewelry houses. You could say it was love at first sight. I quickly started producing my own collections and collaborating with others
3. What are the values for your creations? What was the moment that defined your style?
My jewelry highlights symbolism and connections with natural forms. The turning point came when I realized the beauty hidden in asymmetry and unexpected natural phenomena. This became the foundation of my style—complex lines and textures that evoke emotion. I’m also deeply passionate about the beauty of our planet, so sustainability is one of my core values.
Jewelry piece created by Julie Kleom
4. Congratulations on winning our award at Cluster London, I love your oversize creations, how did you find the news about the award? How was your experience at Cluster London?
It was an amazing recognition of my approach to large, conceptual jewelry. The news of the award was both unexpected and joyful. Cluster London inspired me with its focus on creativity and boldness in design, and the exhibition team’s professionalism was outstanding!
Jewelry piece created by Julie Kleom
Jewelry piece created by Julie Kleom
5. Can you tell me a little bit about your creative process? Where do you take your inspiration from, and how is a piece created? Do you have preferred podcasts, places, and/ or songs?
My creative process begins with observation. Natural structures and architecture often serve as starting points. Music, contemporary art, and conversations with people are constant sources of inspiration. Creating a collection always starts with an idea and a story, which then transforms into a tangible piece, crafted by a team. At Cluster London, I presented several collections co-created with photographer Anna Scheidemann, porcelain artist La Petite Clara, and jewelry brand Logvin. Collaborations have become the main driver of my creative progress.
Jewelry piece created by Julie Kleom
Jewelry piece created by Julie Kleom
Jewelry piece created by Julie Kleom
6. Could you please tell me how did you got large statement jewelry?
I’ve always felt that large forms carry a certain power. They make a statement and provoke emotions. My extensive background in fashion is also reflected in my vision. Currently, I’m actively developing in fine jewelry, where a love for large forms isn’t always appropriate and tends to come with high costs. Let’s see how far I can take it!
Jewelry pieces created by Julie Kleom
Jewelry pieces created by Julie Kleom
7. How do you see jewelry in a more and more digitalized society?
Digitalization opens doors to innovation, but the craftsmanship and soul of jewelry remain timeless. I believe technology should strengthen the connection between people and art, not replace it.
8. How do you deal with plagiarism? Did this happen to you?
Plagiarism is a challenge for any designer. I focus on creating unique pieces that are difficult to replicate.
9. Do you have special designers that you follow or admire?
I’m inspired by masters of the past, such as Salvador Dalí and René Lalique, as well as contemporary artists who boldly experiment with forms and materials. There are a lot of talented people in the world and it’s very inspiring.
Jewellery piece created by Julie Kleom
10. What do you think is the greatest challenge for a jewelry designer in 2025?
Maintaining uniqueness in a world where artificial intelligence and mass production are rapidly transforming the industry. The real challenge is to create powerful, emotionally resonant jewelry that speaks to the heart. But an even greater challenge is building a long-lasting emotional connection with your audience. Big success requires great love for your craft!
All the photos are sent by Julie Kleom from their personal archive.
Thank you Eleonora Varroto for allowing us to select 3 designers during the Cluster London show that you curated. And thank you Cristina Stan for representing Atelierul Magzine at the Award Gala.
NO COMMENT